Peter Storm, founded in 1954 by Noel Bibby, is a British outdoor clothing brand known for its innovation in waterproof nylon rainwear. Initially focused on lightweight, practical outerwear, the brand expanded its range to include fleeces, trousers, and windproof jackets. In the 1990s, Peter Storm was acquired by Blacks Outdoor Retail, which helped increase its reach. Today, the brand continues to offer affordable, durable outdoor gear for everyday adventurers, maintaining its reputation for simplicity and functionality in the UK outdoor market.
