CC41 was a British government label introduced during World War II to designate clothing, furniture, and household textiles that met strict wartime austerity regulations. The name “CC41” stood for “Civilian Clothing 1941,” and the scheme was part of a broader effort to conserve materials and control production during a time of severe shortages. Designed to ensure fair distribution and maintain quality despite restrictions, CC41 items were made under government-approved designs, often with simplified styles and limited fabric use. The label, featuring the distinctive “two cheeses” logo, became a symbol of wartime thrift and post-war utility in Britain.
