CC41 stands for "Civilian Clothing 1941," a British government label introduced during World War II as part of the Utility Clothing Scheme. The CC41 mark was created to denote clothing that met strict government specifications for quality, durability, and fabric conservation, in line with wartime austerity measures. Introduced in 1941, the label was designed to ensure that essential clothing was affordable and accessible to the public while conserving raw materials for the war effort.
Clothing marked with the CC41 logo was often simple in design, without unnecessary embellishments, and adhered to rationing restrictions that limited the use of fabric, buttons, zippers, and other materials. Despite these limitations, the scheme also involved some of Britain’s top fashion designers of the time, such as Hardy Amies and Norman Hartnell, ensuring that the garments were functional but still stylish.
The CC41 label is now an iconic symbol of wartime ingenuity, and vintage pieces with this mark are highly collectible today.
Unfortunately the label has been washed out but the shirt is in overall good condition
